Our Privacy Policy

Veralux (“Veralux,” “we,” “us,” or “our”) is committed to protecting the privacy of information that relates to an identified or identifiable individual (“Personal Information”). This Privacy Policy explains how we collect, use, disclose, and safeguard Personal Information when you interact with our websites, emails, social media pages, mobile applications, and other online properties (collectively, the “Digital Properties”), as well as through other online and offline interactions.

For purposes of this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual, as defined under applicable privacy laws.

Veralux complies with all applicable state and federal laws regarding its collection, use, and disclosure of any Personal Information. Any personal health or medical information that is protected under applicable state or federal laws (the “Protected Health Information”), including the Health Insurance Portability and Accountability Act of 1996, together with any regulations and amendments (collectively “HIPAA”) shall be treated as “protected health information” as defined by HIPAA. Any disclosure of such Protected Health Information shall strictly comply with all applicable laws. Protected Health Information does not include any information or data that has been de-identified or anonymized in accordance with applicable laws.

Please read this Privacy Policy carefully. By using our Digital Properties, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described, please do not use the Digital Properties.

This Privacy Policy may be updated from time to time. When we make changes, we will revise the “Last Updated” date above and, where required by law, provide additional notice.

Scope and Applicability

This Privacy Policy covers Personal Information processed by Veralux in connection with the Digital Properties and related interactions. This Privacy Policy does not apply to information processed by third-party websites or services that may be linked from our Digital Properties. Please review the privacy notices of those third parties for details on their practices.

Personal Information We Collect

We may collect the following categories of Personal Information. The specific information collected will depend on how you interact with us.

• Identifiers and Contact Information, such as name, alias, postal address, email address, telephone number, device identifiers (e.g., IP address, cookie ID), and other similar identifiers.
• Commercial Information, such as purchase history, products or services considered, transaction details, payment and delivery information, and records of communications about purchases or services.
• Internet or Electronic Activity Information, such as browsing history, search history, and information regarding your interactions with our Digital Properties, emails, and ads (including pages viewed, links clicked, and time spent).
• Approximate Geolocation Data, such as general location inferred from your IP address.
• Preferences and Records, such as marketing preferences, account settings, and records of your communications with us (including content, timing, and method of interaction).
• Inferences drawn from the above categories, such as preferences, characteristics, predispositions, or tendencies used to tailor content, communications, and advertising.

We do not knowingly collect or process sensitive personal information unless specifically provided to us for a defined purpose and processed in accordance with applicable law and this Privacy Policy.

Sources of Personal Information

We collect Personal Information from the following sources:

• Directly from you, when you interact with our Digital Properties, complete forms, subscribe to communications, request support, make purchases, or otherwise communicate with us.
• Automatically, through cookies and similar tracking technologies when you use the Digital Properties.
• From third parties, including service providers, analytics vendors, advertising partners, social media platforms, data brokers, lead generation partners, and business partners.
• From publicly available sources, such as public websites and profiles.

We may combine Personal Information from the sources described above and use or disclose the combined information for the purposes described in this Privacy Policy.

How We Use Personal Information

We use Personal Information for the following purposes:

• To provide products and services, including processing transactions, delivering services, providing customer support, responding to inquiries and requests, and communicating about accounts, subscriptions, and updates.
• To operate, maintain, and improve our Digital Properties, including analyzing usage, diagnosing and fixing errors, performing quality assurance, and customizing content and experiences.
• For marketing and advertising, including sending newsletters, surveys, promotions, and event information; personalizing and measuring ads and communications; and creating audiences to improve relevance across our Digital Properties and third-party platforms. Where required by applicable law, we will obtain your consent before engaging in certain marketing and advertising activities.
• For internal business operations, including auditing, analytics, research, product and service development, testing, and recordkeeping.
• For legal, safety, and security purposes, including complying with laws and legal processes, enforcing our terms and policies, protecting property and rights, detecting and preventing fraud and abuse, and ensuring the security and integrity of systems and data.
• For other purposes described at the time of collection, with your consent, or as otherwise permitted by law.

We may use de-identified, aggregated, or anonymized information for any purpose permitted by applicable law.

How We Disclose Personal Information

We may disclose Personal Information to the following categories of recipients:

• Service Providers that perform services on our behalf, such as hosting, data analytics, customer support, payment processing, marketing support, event management, and security.
• Affiliates and Subsidiaries under common ownership or control.
• Business Partners and third parties that may receive information for their own purposes, including advertising and analytics partners, social media platforms, and other marketing partners. Where required by law, we will obtain your consent before sharing Personal Information with business partners for their own uses.
• Professional Advisors, including, without limitation to, lawyers, and consultants.
• Parties to Business Transactions, including in connection with mergers, acquisitions, asset sales, financing, reorganizations, bankruptcy, or similar corporate events.
• Legal and Governmental Authorities, law enforcement, and other parties as required or permitted by law for legal, safety, and security purposes.
• Entities or Individuals to whom you have directed us to disclose your information or otherwise consented.

We may share information collected via cookies and similar technologies with advertising and analytics partners to support interest-based advertising and cross-context behavioral advertising across the Digital Properties and other websites or services. Depending on your jurisdiction, this may constitute a “sale” or “sharing” of Personal Information under applicable law. See “Your Rights and Choices” for opt-out and consent options.

We do not knowingly sell or share Personal Information of individuals under 18 years of age.

Cookies and Other Tracking Technologies

We and our partners use cookies, pixels, SDKs, session replay tools, and similar technologies to:

• Enable core site functionality and security;
• Conduct analytics to understand usage and improve performance;
• Personalize content and remember preferences;
• Deliver, measure, and improve advertising on our Digital Properties and elsewhere.

Information collected may include device identifiers, IP address, browser and operating system details, page interactions, and ad engagement metrics. You can manage certain cookie preferences via your browser settings. You may also use platform-specific tools (e.g., Google’s opt-out mechanisms) and industry tools to limit tracking. Note that disabling cookies may affect site functionality. We do not currently respond to Do Not Track signals.

Your Rights and Choices

Depending on your location, you may have rights regarding your Personal Information, which can include:

1. Right to Know or Access: Request information about the categories of Personal Information we collect, use, disclose, and, where applicable, “sell” or “share,” and obtain a copy of specific pieces of Personal Information.
2. Right to Delete: Request deletion of Personal Information we collected from or about you, subject to legal exceptions.
3. Right to Correct: Request correction of inaccurate Personal Information.
4. Right to Withdraw Consent or Object/Restrict: You may withdraw consent or object to/limit certain processing, subject to legal limitations.
5. Right to Data Portability: Receive a copy of certain Personal Information in a portable format.
6. Right to Opt Out of Targeted Advertising, Sales, or Sharing: Opt out of disclosures for targeted advertising, “selling” or “sharing” Personal Information as defined by applicable law.
7. Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us using the information in the “Contact Us” section below. When making a request, we may need to verify your identity and authority (if you are acting on behalf of another individual) before responding. Authorized agents may submit requests, subject to verification of their authority.

For email marketing, you may opt out by clicking the “unsubscribe” link in our emails. Opting out of marketing emails will not stop transactional or service-related messages.

Where required by law, we will seek your consent before engaging in certain activities, such as using advertising cookies or conducting targeted advertising. You may withdraw consent at any time through available preference tools.

Data Security

We implement reasonable technical and organizational measures designed to protect Personal Information against accidental or unlawful destruction, loss, alteration, disclosure, or access. No method of transmission or storage is entirely secure. You are responsible for safeguarding your account credentials and taking reasonable steps to protect your information. If you believe your account or information has been compromised, please contact us immediately.

Data Retention

We retain Personal Information, including Protected Health Information, for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, protect our rights, and conduct business operations. Retention periods may vary based on the type of information and applicable legal requirements and may change from time to time. If you have any questions about our retention policies, please email privacy@veraluxhealth.com.

Children’s Privacy

Our Digital Properties are intended for individuals 18 years of age or older. We do not knowingly collect Personal Information from children under 18. If you believe we have inadvertently collected Personal Information from a child under 18, please contact us and we will take appropriate steps to investigate and delete such information.

International Transfers

Our Services are operated in the United States, and your information will be processed in the U.S. If you access the Digital Properties from outside the country where our systems or service providers are located, you acknowledge that your Personal Information may be transferred to, stored in, and processed in jurisdictions with different data protection laws than your home jurisdiction. Where required by law, we implement appropriate safeguards to protect Personal Information transferred across borders.

External Links

Our Digital Properties may include links to third-party websites, services, or content. We are not responsible for the privacy practices or content of such third parties. Please review their privacy notices for details on their practices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Updates are effective when posted, unless otherwise required by law. If we make material changes, we will take reasonable steps to notify you as required by applicable law.

Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@veraluxhealth.com
Phone: 479-278-7153
Address:

Veralux, LLC
2000 S. 42 Street
Suite 120
Rogers, AR 72758

Regional Addenda

Depending on your jurisdiction, additional terms may apply. Where applicable, please review the relevant regional laws applicable under your state’s privacy laws. If any regional laws applies to you, it forms part of this Privacy Policy.

California Privacy Notice (Summary)

The following summary applies to California residents and is provided pursuant to the California Consumer Privacy Act (CCPA), as amended by the CPRA. We may collect and disclose the categories of Personal Information described in “Personal Information We Collect” for the business and commercial purposes described in “How We Use Personal Information” and “How We Disclose Personal Information.” We do not knowingly sell or share Personal Information of individuals under 18.

You have the rights to know, access, correct, delete, and opt out of sale/sharing/targeted advertising, as described in “Your Rights and Choices.” To exercise your rights, please contact us using the information above. We will verify your request as required by law. You may designate an authorized agent to submit a request on your behalf, subject to verification of the agent’s authority.

We provide more detailed disclosures, including metrics, upon request and as required by law.